Creating Effective Media Plans

We believe that the three basic elements in the media process.
All are equally important to the success of the brand and are inseparable.

  • Strategy
  • Execution
  • Accountability

Our strategy is simple: we believe in developing and executing collaborative media plans. Our plans combine your knowledge of product, market, and customer, with our passion, expertise, attention to detail. We provide the proven ability to unlock the right media to address the unique needs of your business. We work with you as partners. And we do mean work. From our partners to our receptionist, our job is to take responsibility for the overall success of the brand, not just the media plan.


Media planning must be an integral partner of the marketing, public relations and creative objectives. The planning strategies must be fully conversant with the executional function and be deliverable within the time frame of the marketing plan.


The execution of the objectives must be based on sound and logical media precedent, and generate a synergism with the creative product. An up-to-date, first-hand knowledge of the markets, the ever changing media landscape, and a financial advisor’s acumen, is essential.


This element, historically “back-room” by nature, is an integral part of our total operation. The final media delivery is of equal importance as the planning and buying. Meticulous examination of media affidavits and the corresponding financial records result in total confidence from the client that the media plan was executed correctly and effectively.